Bank Sabadell | Conor Cronin

Bank Sabadell is one of Spain’s largest banks. The briefing was to communicate that the Bank was offering their same expertise and experience that they offer to large enterprises as well as private customers. Bank Sabadell decided to join their image with that of a celebrity— Pep Guardiola with whom they share core values: professionalism, dedication, efficiency, innovation… From five exclusive interviews an exterior print and advitorial print campaign was produced.