Bank Sabadell

Bank Sabadell is one of Spain’s largest banks.

The briefing was to communicate that the Bank

was offering their same expertise and experience

that they offer to large enterprises as well as

private customers. Bank Sabadell decided

to join their image with that of a celebrity—

Pep Guardiola with whom they share core values:

professionalism, dedication, efficiency,

innovation… From five exclusive interviews an

exterior print and advertorial print campaign

was produced.

 

Head of Art: Màrius Zorrilla

Art Directors: Jordi Carles, Conor Cronin

Copywriters: Rafa Gil, Miguel Madariaga (Creative director)

 

Campaign photography: Christian Weber

Support photography by Salva Lopez

 

Work created at *S,C,P,F…

 

 

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