LINDEX CASE STUDY

Lindex is a Swedish high street retailer

with over 480 stores in the Nordic countries,

the Baltic States, Russia, Central Europe

and the Middle East. The business concept

is to offer inspiring and affordable apparel

to the fashion conscious women. The assort-

ment covers several different concepts within

women’s wear, lingerie and kids’ wear.

 

ROLE

– Lead art director under the
creative director of Wednesday Agency.

–  Liaising directly with brand

and fostering relationship.

– Assembling, mentoring and directing

teams to work on larger scale projects.

– Directing live action and stills shoots.

 
TEAM

Creative Director: Mooks Hanifiah
Art Director: Conor Cronin
Designers: Gabriel Stokes, Amal Hassan,

and Kat Easthope
Digital Designers: Kyoko Kato, Loui Bowes,

and James Curtis

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LINDEX REBRAND
Creating the “Get the look” concept at the center of a completely new brand identity -
inspiring affordable fashion from head to toe. Developing a long-term creative strategy
designed to unveil the new LINDEX over the course of several seasons. This strategy
has been an unqualified success: LINDEX’s long-term customers still recognise the brand
they always loved, and a whole new segment now views LINDEX as exciting and desirable.
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CELEBRITY CAMPAIGNS
Ongoing celebrity campaigns such as Gwyneth Paltrow, Reese Witherspoon, Penélope Cruz
and most recently Kate Hudson. Multi-tiered campaigns,giving the talent a range of platforms
to showcase their personal style, using the high street retailer’s collection as inspiration.
The campaigns covered an array of communication channels: Television, OOH, online content
(styling videos & interviews), in-store visual merchandising and direct mail.
 

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DESIGNER COLLABORATIONS
Establishing LINDEX as a fashion authority as they collaborated with fashion powerhouses
Missoni, Matthew Williamson and Jean Paul Gaultier. These are content driven fully
integrated 360 – degree marketing campaigns, the communication channels covered included:
Television, online, social media, in-store visual merchandising, OOH and DM.
An unprecedented level of coverage was generated for the brand, resulting in
all featured pieces selling out in an incredibly short amount of time.
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SEASONAL WOMEN’S WEAR CAMPAIGNS
Communication and activation of a ‘Total Look’ that is related
to a trend and styled in a LINDEX way. Inspires and is also key
to support a strong brand image.
 

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SEASONAL KIDS CAMPAIGNS
Strong adaptable kids concept based on style driven fashion essentials.
Standing out from the crowd with its clean modern aesthetic.
Fully integrated 360 – degree marketing campaigns: Television, online,
social media, in-store visual merchandising, OOH and DM.
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